Investing in Large Format Printing: Cost-Effective Ways to Elevate Your Brand

If you’re looking to elevate your brand, there are many ways to do so, from traditional postcards and flyers to more innovative applications like digital printing. But one area that often gets overlooked is large format printing. From floor graphics to murals and everything in between, there are a wide range of uses for this type of printing that can make a huge impact on the visibility of your business.

In the age of social media and instant gratification, it can be difficult to get a foothold on the market and generate attention for your brand. But traditional marketing methods like printed posters, trade show banners and signage still work to drive sales, and advancements in printing technology make it easier and more cost effective than ever to take advantage of this powerful marketing tool.

Whether your business is retail, restaurant, health care, real estate or construction, there are opportunities to take advantage of large format printing in nearly every industry. These print materials can help with point of purchase promotions, store branding, and directional signage. They can also serve as backdrops or even be used as a focal point at events.

For instance, restaurants may use custom wall and window graphics to draw in customers, while healthcare facilities can promote upcoming events or communicate important safety information to their patients through signage. During the pandemic, hospitals and other healthcare facilities utilized large prints to communicate important messages such as pedestrian traffic direction and the need for masks in high-traffic areas.

Large format printers are also incredibly versatile, meaning they can be used to create anything from a basic sign or poster to an artistic vehicle wrap for the latest muscle car. In fact, there is almost no limit to what these types of printing can accomplish, making them a valuable investment for any business.

The COVID-19 pandemic has left many businesses struggling to find ways to stay competitive, and while some industries have been completely shut down, others need to ensure they are reaching the right people with their messaging. Large format printing offers a cost-effective and easy-to-use solution to reach target audiences with targeted messaging in a variety of forms, from floor displays to magnetic walls and even reusable PPE signage.

Additionally, with advances in print technology, the materials available for these projects are more diverse than ever before. In addition to traditional paper, these printers can now produce projects on a variety of fabrics, including canvas and other textiles, vinyl and other plastics, wood, and more. This makes them a great tool for any company that wants to differentiate themselves from the competition and stand out at trade shows and other business events. Contact Salt Lake City screen printer to learn more about how they can help you create stunning visual displays that will elevate your business and brand.